The module aims to provide learners with knowledge and practical skills in modern marketing concepts, consumer behaviour, digital marketing, product management, pricing, distribution, promotion, service marketing, and online business practices.
It prepares students to apply marketing strategies, analyze market environments, and use technology effectively in competitive business environments.
qExplain modern marketing concepts, functions, approaches, and environments.
qAnalyze consumer behaviour and product management strategies.
qApply pricing, distribution, and promotional techniques in business.
qEvaluate digital marketing, e-marketing, and technology-based marketing systems.
qAssess service, rural, ethical, and online marketing practices in modern organizations.
- Teacher: Schiman Niyonkuru